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Tuesday, October 9 • 3:00pm - 4:00pm
Developing a persuasive message

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Our speakers will walk through the elements of persuasion, introduce the concept of the message triangle and how to use it, show an example, and then work with participants to draft and edit their message. Kim will add to the conversation on use of colors and imagery to make your message clear and impactful.

avatar for Nell Callahan

Nell Callahan

Managing Director and Chief of Staff, SKDKnickerbocker
Nell Callahan leads public affairs campaigns for corporate, nonprofit and advocacy clients. She specializes in overall communications strategy, messaging, and national and local earned media placement.Throughout her career, Nell has worked across a number of diverse sectors, including... Read More →
avatar for Kimberly Hudson

Kimberly Hudson

CEO + Visual Communication Strategist, Claritas Creative
Kimberly Hudson is Founder and Chief Executive Officer at Claritas Creative, a visual-centric communications agency in Arlington, VA. She has more than a decade of experience leading teams in visual communication strategy and delivery to support marketing, advocacy and strategic communications... Read More →

Tuesday October 9, 2018 3:00pm - 4:00pm EDT
Capitol Hill (3rd Floor) 775 12th Street, NW, Washington, DC 20005